Morris Imagery

What we created

During our strategy session we uncovered Baileys true ideal clients. After some meme sharing and discovering our shared affinity for How I Met Your Mother we found that Baileys perfect clients were WOO Girls. So we centered her messaging around that ideal client.

Attract Ideal clients

Mixing Baileys taste for clean and classy as well as her Elder Emo roots we were able to come up with a neutral color palette with orange and green accents that spoke to the classy WOO Girl and we added in some hints of Dashboard Confessional to honor her elder emo.